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  • 10 Company
  • 2 Investor
  • 1 Founder
  • 1 Idea

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  1. Company

    LEGO, 2003: the toy company that almost lost the brick

    Months from running out of cash, LEGO cut back to the thing it did best. What a near-death year teaches about focus.

  2. Company

    Nokia: how the world's phone maker missed the phone

    It had the engineers, the money and an early touchscreen. Why the people inside could not say what they saw.

  3. Company

    Boeing and the 737 MAX

    A company of engineers, a merger, and the moment cost started to outrank caution.

  4. Company

    Nintendo: from playing cards to the Wii

    A 130-year-old company that kept walking away from the race everyone else was running.

  5. Company

    IKEA: the flat pack and the man who hated waste

    How a teenager selling pens by mail built a company around one obsession: cost.

  6. Company

    Kodak invented the digital camera. Then it buried it.

    The 1975 prototype, the film profits it threatened, and how long a company can protect a dying cash cow.

  7. Company

    Samsung's Frankfurt Declaration

    "Change everything except your wife and children." The 1993 speech that turned a copycat into a leader.

  8. Company

    Netflix vs Blockbuster: the meeting in Dallas

    Blockbuster could have bought Netflix for $50 million. The real story is less simple and more useful.

  9. Company

    Costco: the business model that looks like a mistake

    Low margins, high wages, a $1.50 hot dog. Why the numbers that scare analysts are the moat.

  10. Company

    Dyson: 5,127 prototypes

    Years of debt and rejection before a vacuum cleaner worked. What it takes to keep going when the evidence says stop.

  11. Investor

    Warren Buffett: how he decides a business is worth owning

    Moats, managers and price. The handful of questions behind sixty years of choices, and the mistakes he admits to.

  12. Idea

    Inversion: Charlie Munger's habit of thinking backwards

    Instead of asking how to succeed, ask what would guarantee failure, then avoid it. Where the idea comes from and the companies that show it.

  13. Founder

    Sam Walton: the five-and-dime owner who counted every penny

    Before Walmart there was one small store in Arkansas and a habit of copying every good idea he saw.

  14. Investor

    Peter Lynch: invest in what you know, and what that really meant

    The Magellan years, and why the slogan everyone remembers is the least important part of his method.